Best Email Design Tools & Templates for Increased Engagement

The success of email marketing is based on visually appealing design and not on good content. A visually appealing design is needed to encourage engagement. The best email design tools and templates simplify the process of creating emails. It helps with increased conversion rates and brand consistency.

“An email that looks good is an email that gets read.” – Neil Patel

“The best marketing emails don’t feel like marketing—they feel like a conversation.” – Joanna Wiebe

Email marketing is among the greatest digital marketing campaigns, but triumph is not simply about the message but also in the design. A great email template can increase open rates, click-throughs, and conversions exponentially. To make this easier, some businesses provide the best email design tools that allow users to craft wonderful emails without any programming. Here, in this article, we will talk about the top five best companies that provide the best email design tools and templates for maximum engagement.

1. Stripo – A Full-Featured Email Template Builder

Overview

Stripo is a powerful email template builder for entrepreneurs and marketers who need a complete solution. It comes with over 1,500 pre-designed templates, a simple drag-and-drop editor, and integration with 70+ ESPs like ActiveCampaign and Mailchimp.

Why Use Stripo?

• Huge template library: Provides a huge list of responsive templates with several tags.
• High-end customization: The HTML can be edited, AMP-powered content can be included, and AI-driven content enhancement can be used.
• Mobile responsiveness: Messages look great on any platform.
• Error detection feature: The missing blocks of content are detected automatically.
• Cloud storage & collaboration: Design teams can store and collaborate securely.

Pricing

• Free Plan: 1 user, 10 stored templates, and 4 exports per month.
• Basic Plan ($20/month): 50 stored templates, 50 exports, and 1 collaborator.
• Medium Plan ($45/month): 300 stored templates, 300 exports, and 3 users.
• Pro Plan ($95/month): Unlimited templates, unlimited exports, and 10 users.

Best For

Businesses that need high customization levels and collaboration features to design branded emails.

“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs

2. Tabular – A User-Friendly Email Template Builder

Overview

Tabular streamlines email composition with a drag-and-drop editor and 37 free contemporary templates for transactional, promotional, and relational emails.

Why use Tabular?

• No coding required: Perfect for beginners and non-technical users.
• Pre-designed content blocks: Simply add text, images, buttons, and interactive content.
• Responsive layout: Makes emails look great on mobile, tablet, and desktop.
• Email testing feature: Test on multiple email clients before sending.
• Integrations: Mailchimp, Brevo, Klaviyo, SendGrid, and HubSpot supported.

Pricing

• Free Plan: 3-monthly email downloads and 5-daily email previews.
• Plus Plan ($29/month): 100 email exports and no stored emails limit.
• Pro Plan ($39/month): 100 daily email previews, unlimited export, and 3 users.
• Organization Plan ($99/month): 300 daily email previews and 5 organization members.

Best For

Small companies and individual entrepreneurs who require a simple-to-use, budget-friendly email design tool.

3. BeeFree – A Creative Email Builder with Breathtaking Visuals

Overview

BeeFree is a popular email template designer with rich, visually appealing elements, 500,000+ stock images, and engaging GIFs. Up to the current date, over 1 million users have used this platform to design emails.

Why use BeeFree?

• Ginormous media library: Use GIFs, stickers, and stock images to make your emails stand out.
• Drag-and-drop email designer: Easy to use, highly intuitive, and perfect for beginners.
• ESP-specific merge tags: Add dynamic fields to personalize email content.
• Direct ESP integrations: Fully supports Mailchimp, HubSpot, ActiveCampaign, and Brevo.
• HTML export options: Export templates as HTML or PDF.

Pricing

• Free Plan: Essential features with BeeFree branding.
• Paid Plans ($30/month): Access to premium templates, ESP integrations, and custom fonts.

Best For

Marketers and creators who need a stunning email design without any technical hassle.

“People ignore design that ignores people.” – Frank Chimero

4. Topol – Simple Yet Powerful Email Design for Beginners

Overview

Topol is a simple yet powerful email template builder for beginners with more than 150 responsive email templates and an easy-to-use editor.

Why Use Topol?

• Simple-to-use interface: No design or coding expertise needed.
• Pexels integration: Get access to high-quality, royalty-free stock images.
• Pro export options: Brevo direct integration, Mailchimp, and Constant Contact supported.
• Team collaboration tools: Suitable for agencies and teams working with multiple clients.

Pricing

• Free Plan: Endless template design in emails but without access to pre-designed templates.
• Pro Plan ($10/month): Complete access to all pre-designed templates and more features.
• Team Plan ($15/month): 3 users and collaboration features.

Best For

Small teams and beginners who need a cheap, no-nonsense email template creator.

5. Postcards by Designmodo – A Simple & Effective Email Builder

Overview

Postcards is an HTML email template builder designed by Designmodo that’s intended for non-coders and professionals alike.

Why Use Postcards?

• Clean interface: Simple design that makes it easy, stress-free email creation.
• More than 900 Google Fonts: Supports extreme typography customization.
• Collaboration tools: Allows team members to join as viewers or editors.
• Drag-and-drop editor: Block-based simple design process for your emails.

Pricing

• Free Plan: Free with exports limited.
• Paid Plans: Price based on team size and features needed.

Best For

Businesses and agencies seeking high-quality typography and collaboration features.

Conclusion

The ideal email design tool for you will actually depend on your business needs and expertise level. Whether a startup business, a developing brand, or established business, these email design tools might stimulate engagement, establish brands, and convert prospects. So go ahead and play around to determine which works best for your workflow!